Adore Beauty CEO resigns to take up new role


Adore Beauty Group CEO Tennealle O’Shannessy is to step down prompting a global search by the company’s board for a replacement. 

In an ASX filing, Adore chair Marina Go said O’Shannessy would leave the company in February next year to take up a new role as CEO and MD of the Australian-listed company IDP Education. 

Go paid tribute to the outgoing CEO’s “outstanding leadership and contribution during a particularly challenging couple of years”. 

“As CEO, Tennealle has done an excellent job delivering Adore Beauty’s financial and operational successes, including exceeding all prospectus forecasts, and leaves the business well-positioned for future growth,” she said.

“The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”

O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history. She has led the business through a period of rapid growth while creating a long-term expansion plan centred around customer engagement. She was ranked first in Inside Retail’s Top 50 People in E-Commerce report. [You can download the full report here.]

Adore was launched two years ago as Australia’s first beauty-focused e-commerce website. It has since grown to include 11,700 products from more than 270 brands. 



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