Adore Beauty names Tamalin Morton as new CEO


Tamalin Morton has been named the new CEO of Adore Beauty, commencing January 9, taking over from Tennealle O’Shannessy, who is leaving the business on December 30 to take up a new role.

Morton has more than two decades of experience at leading retailers including Australian Pharmaceutical Industries’ Priceline, Kathmandu and Spotlight Retail Group.

Most recently she was the CEO of Best Friends Pets and My Pet Warehouse where she helped boost sales and profitability over three years while supporting its acquisition by Petspiration Group.

Tamalin Morton. Image source: Supplied

“Adore Beauty is at an important juncture in its growth trajectory with two owned brands now successfully launched, and the structural shift to e-commerce well underway,” said Morton.

“In addition to the business’ clear growth strategy, I see additional opportunities for Adore Beauty to capitalise on its market-leading position to increase basket size, order frequency, and profitability.”

Founders Kate Morris and James Height will take over as co-CEOs for the interim period after O’Shannessy leaves the business until Morton commences her role.

O’Shannessy is set to take up the role of CEO and MD of the Australian-listed company IDP Education. 


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