Analytics working system Redbird makes information extra accessible to non-technical customers

Data engineers have an enormous drawback. Almost each group of their enterprise wants entry to analytics and different info that may be gleaned from their information warehouses, however only some have technical backgrounds. Redbird was created to assist everybody in a company create and run analytics with out utilizing code, due to this fact lowering the quantity of bottlenecks that information engineers must cope with. The New York-based startup introduced as we speak that it has raised $7.6 million in an oversubscribed seed spherical led by B Capital, with participation from Y Combinator, Thomson Reuters Ventures, Alumni Ventures and Soma Capital, together with different funds and angel buyers.

Redbird, previously often called Cube Analytics, serves as an analytics working system by connecting all of a company’s information sources right into a no-code setting that non-technical customers can use to carry out evaluation, reporting and different information science duties. The new funding can be used so as to add extra no-code capabilities. It additionally plans to construct out its market, the place customers and builders can alternate apps they create utilizing Redbird.

Founded by information analytics specialists Erin Tavgac and Deren Tavgac, Redbird works with massive enterprises in a wide selection of verticals together with client packaged items, manufacturing, retail, media and companies. Erin previously labored at McKinsey, serving to firms arrange and run information analytics capabilities, whereas Deren was chief product officer at Saks Fifth Avenue.

Erin instructed Thealike that the 2 left their jobs to unravel enterprise information analytics issues like lack of automation and superior analytics that require coding expertise. That means information engineering groups can’t meet all demand from stakeholders, leaving firms unable to handle the fragmented instruments inside a fancy information stack.

Redbird addresses these points by enabling individuals with out a technical background to create customized apps that automate analytics, breaking by means of bottlenecks for information engineering groups whereas giving everybody entry to information analytics.

Redbird’s friends within the enterprise information analytics house embrace foundation analytic instruments like Tableau, Looker and Microsoft Power BI, which Tavgac mentioned Redbird doesn’t think about direct rivals as a result of they don’t automate advanced workflows end-to-end, as a substitute delivering generic information visualizations from datasets which have already been reworked.

A better rival are superior automation platforms like Alteryx, however it has a pair drawbacks in comparison with Redbird. For one factor, it has much less capabilities in assortment, information science and visualization, which implies prospects can’t use it as a complete analytics workflow answer, Tavgac mentioned. It can also be laborious for non-technical customers to undertake, an issue that Redbird was created to unravel.

Most of Redbird’s prospects are massive enterprises that make greater than $1 billion in income. It is worthwhile, with seven-figure income and 9x income progress over the previous yr. Redbird monetizes by means of an enterprise SaaS mannequin, with usage-based license charges.

Some examples of how purchasers have used Redbird: a big media firm created automation workflows that accumulate information from greater than 10 sources, apply superior analytics to them and generate 1000’s of customized stories to information their advert sale actions. A world CPG model is utilizing Redbird to do digital model well being monitoring throughout all kinds of information sources, like social media, e-commerce overview and Google search quantity, and utilizing superior analytics to foretell future gross sales development.

In a press release, B Capital basic companions Karen Page mentioned, “We believe Redbird will become a mission-critical platform for enterprises to manage complex data workflows. This investment underscores our strategy of working with innovative companies that enable rapid technological transformation across traditional industries.”