Apple Music replaces Pepsi as Super Bowl Halftime Show sponsor


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To additional the streaming music battle, Apple has purchased the rights to sponsor the Super Bowl Halftime Show in February.

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This would be the first time Pepsi hasn’t sponsored the present in ten years because the drink model took over the sponsorship from Bridgestone tires, which held the rights for 5 years earlier than that.

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Pepsi backed out of the Halftime Show race in May of 2022, claiming that the price of sponsoring the present had grown to be too costly, based on Variety,

See you in February. #SBLVII pic.twitter.com/XhaaYnvuk0

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— Apple Music (@AppleMusic) September 23, 2022

There’s little presently recognized concerning the Apple Music Half-time Show, however Apple’s ambitions within the streaming panorama prolong past Music, so this might be a play to cozy as much as the NFL community with a purpose to buy the rights to pick out video games.

Apple lately scored baseball from the MLB on Apple TV+, so including the NFL to its roster might be a intelligent long-term play for the fledgling streaming community. Beyond that, the huge viewership the Halftime present garners is a stable promoting alternative for Apple Music.

The leisure edge Apple Music holds theoretically makes the platform a extra seamless accomplice for the halftime present, however solely time will inform if Apple can placed on a extra entertaining live performance than Pepsi.

Source: Apple, Variety

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