Bang & Olufsen’s Limited Edition Beoplay A9 Speakers March to a Different Beatz
To rejoice the tenth anniversary of Bang & Olufsen’s Beoplay A9 Wireless Speaker, the posh Danish audio model has collaborated with vinyl life-style model, 12on12, to create a sequence of 40 covers that includes a piece by modern fantastic artist, Ferrari Sheppard. 12on12 lives on the intersection of artwork and music and makes use of vinyl data to supply cultural icons with a novel canvas upon which to inform their tales.
12on12 makes a speciality of artist and curator collaborations, the place the paintings displays a shared sentiment between them that’s cherished and picked up. Successful previous collaborations embody Dita Von Teese, Travis Scott x Saint Laurent, ComplexCon that includes paintings by Ta kashi Murakami, Run DMC x Reena Tolentino and extra, on restricted runs of vinyl.
Beoplay A9 is one in every of Bang & Olufsen’s most recognizable audio system, turning into a recent basic within the decade since its inception. Designed 10 years in the past by Bang & Olufsen and Øivind Alexander Slaatto, the speaker exhibits the timeless high quality and emotional sturdiness of Bang & Olufsen’s merchandise.
Legendary Grammy Award profitable producer Kasseem “Swizz Beatz” Dean, a strategic stakeholder in 12on12 and constant Bang & Olufsen collector, labored with each manufacturers to pick a chunk of artwork for the Beoplay A9 mission alongside a re-issue of his 12on12 curated vinyl: Long Live Jazz! When instructed concerning the inventive initiative, Dean instantly prompt Sheppard for the collaboration, whose work with gold foil is an ideal match for the Gold Tone Beoplay A9.
In explicit, Dean chosen the artist’s 2021 fantastic artwork portrait ‘My Name is Sarah’ to be featured on 40 restricted version A9 audio system for Bang & Olufsen, 12 limited-edition hand-finished prints by the artist and on the outer jacket of the second concern of Long Live Jazz!, which incorporates 30 hand-finished items by Sheppard.
Writer Kristina Kay Robinson mentioned of the piece, “’My Name is Sarah’ is a beautiful mystery. Much like jazz, its possibilities are infinite. Sheppard’s complex multiplicity of strokes and linework offers each its independence while working in unison to create the painting’s universe of form.”
Dean says of the work and the choice for this inventive initiative, “This is the perfect combo between art and jazz. Ferrari is a creative force to the art world. His work makes you feel something special! It moves your soul & mind. Jazz is a creative force to music. When these two come together it creates healing, love, peace, and fun times. Long Live Art and Long Live Jazz.”
Speaking to the importance of the partnership, President of Bang & Olufsen America, Rick Costanzo, says: “For nearly a century, Bang & Olufsen has championed a fusion of artful design and high-performance audio technology – and today’s collaboration with Ferrari Sheppard reinforces that heritage.”
He continues: “Celebrating our commitment to technological innovation and unrivaled craftsmanship, the partnership with Ferrari sees a classic Bang & Olufsen design transformed into a canvas that showcases his contemporary vision. Just as music has the power to stir up nostalgic memories, Ferrari’s chosen artwork evokes an intimate sense of childhood and family life which works beautifully with the shape of the A9. We were delighted to be introduced to Ferrari through Swizz Beatz and 12on12 which has allowed us to demonstrate our devotion once again to connecting bold, future-facing form and the magical sound experiences that Bang & Olufsen is renowned for.”
Founder & Chief Creative of 12on12, Claudia Moross, provides: “We are delighted to partner with Bang & Olufsen, a brand that epitomizes 12on12’s core values of art, creativity & music. The beauty of this project lies in how it brings together four collaborators who are passionate about highlighting the connection between jazz music and contemporary art. Sheppard’s piece ‘My Name is Sarah’ takes on a special meaning within the context of this campaign, while also showcasing Swizz Beatz’s exceptional curatorial talents.”
The collaboration is a component of a bigger Global initiative by Bang & Olufsen referred to as “Art of the A9” – a program that works with creatives to reimagine the speaker as a part of its tenth anniversary celebration. For this celebration, Bang & Olufsen has commissioned a sequence of designs by main creatives working throughout the fields of artwork, design and music to customise the canvas cowl of Beoplay A9 in their very own inimitable model to create a sequence of extremely limited-edition cowl artworks. Parisian-based visible artists Alexis Jamet and Manon Cezaro created the primary collaborations within the sequence.
Pricing & Availability
The limited-edition Beoplay A9 ($3,799 USD / $4,999 CAD) is on the market from November 29, 2022 in choose Bang & Olufsen showrooms (Boston, Soho, West Hollywood and Kebecson)
The Beoplay A9 can also be out there in quite a lot of colour mixtures from $3,499 at bangolufsen.com.
About Bang & Olufsen
Bang & Olufsen is a luxurious audio model based in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and imaginative and prescient stay the muse for the corporate. For practically a century, Bang & Olufsen has been pushing the boundaries of audio expertise and the corporate continues to sit down on the forefront of acoustic innovation.
Today, each Bang & Olufsen product remains to be characterised by the distinctive mixture of lovely sound, timeless design, and unrivalled craftsmanship. The firm’s modern and progressive merchandise are offered worldwide in Bang & Olufsen shops, on bang-olufsen.com and in choose retailers. The firm employs roughly 900 folks and operates in additional than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.
12on12 is a luxurious model that lives on the intersection of artwork, trend, music & popular culture and gives a particular and distinctive canvas for storytelling via the highly effective analogue medium of vinyl data. It invitations cultural icons to curate a soundtrack of 12 songs which have impressed, affected and influenced them; that is preserved on a pressed 12” vinyl. Through collaborations with visible artists and curators, the vinyl sleeve transforms into a chunk of artwork that memorializes a shared sentiment between them that’s then collected and treasured together with the music.
The paintings is then showcased in a collection of limited-edition prints and numbered life-style merchandise to enhance the vinyl releases. Grammy Award-winning artist and avid artwork collector Swizz Beatz is a strategic stakeholder in 12on12. Successful previous collaborations embody Dita Von Teese, Travis Scott x Saint Laurent, Complex that includes paintings by Takashi Murakami, Run DMC x Reena Tolentino and Swizz Beatz x Kwame Brathwaite. www.12on12.com @12on12vinyl
About Ferrari Sheppard
Blurring the traces between abstraction and figuration, Ferrari Sheppard creates mid to large-scale work delving deeply into the collective consciousness of humanity. The Los Angeles based mostly artist was born in Chicago and lived in numerous nations in Africa. His work are influenced by recollections, desires, and lived expertise, evoking a way of nostalgia.
About Kristina Kay Robinson
Kristina Kay Robinson is a poet, author and multidisciplinary artist from New Orleans, Louisiana. Her writing has appeared in Art in America, The Baffler, The Nation, The Massachusetts Review and Elle amongst different retailers. She is a 2019 Rabkin Prize recipient for Visual Arts Journalism and at present serves as New Orleans editor-at- massive for the Atlanta-based, Burnaway journal.
Comments are closed.