Calgary-based advert tech firm launches newest model of its platform | IT World Canada News


Calgary-based Ad tech firm Embold has launched the newest model of its platform, an influencer advertising platform that connects manufacturers with Canadian influencers. It focuses on connecting small companies with micro influencers within the nation. 

The new model now supplies advertisers with free entry to a fundamental plan (which lets manufacturers invite and look at 50 influencers on the platform), permitting corporations to rapidly begin a marketing campaign.  

“Our focus is really on micro and local influencers. So all of these influencers are typically between 5000 followers on the lower end and then almost 100,000 followers on the very high end,” stated Nihad Kaddoura, chief of employees at Embold. 

It could be very troublesome for small companies to interrupt into the advertising area. According to the corporate, many advertising options, akin to businesses, are too costly and never affordable choices for smaller companies with minimal advertising budgets. However, by means of Embold’s platform, manufacturers could have entry to influencer viewers information, a set of marketing campaign administration instruments, marketing campaign analytics, and simplified payouts. Currently, Embold solely posts by means of Instagram, however the firm has plans to launch on TikTok and YouTube quickly. 

Kaddoura added that Embold has a complete of seven,000 influencers on its platform for manufacturers to attach with. 

Here’s the way it works:

Once the model has a set concept for its marketing campaign, it is ready to invite influencers to be part of it. It can then talk with the influencers straight from the platform. They submit their content material onto the platform, and the model then evaluations it. Finally, as soon as the content material has been authorised, it may be posted to Instagram.

Embold additionally presents advertisers viewers information. 

“If you want to run a really targeted campaign, because you only sell your product in Toronto, you can definitely do that using the platform, by just finding influencers who have an audience in Toronto. You get the gender split, the languages that their audience speaks, and also the interests of the audience,” Kaddoura stated.

The platform is at present solely based mostly in Canada, specializing in highlighting Canadian companies and influencers, nevertheless it’s planning on a funding spherical within the subsequent three to 6 months to permit it to additional increase within the Canadian market, as effectively into because the United States.

Kaddoura added that Embold’s objective is to make advertising and entry to influencers accessible for as many manufacturers as potential.

“We’re trying to really help small businesses break into the market. If you look at other platforms, typically their pricing is a lot more enterprise focused, so there’s a very high barrier of entry. It’s very hard for a small 20 person company to break in and start implementing an influencer marketing strategy.” 


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