Cameo now provides kid-friendly personalised movies from CoComelon, Blippi, Thomas the Tank Engine
Cameo in the present day launched Cameo Kids, its new video messaging service that options personalised movies from widespread animated characters like Thomas the Tank Engine, JJ, Cody, Cece and Nina from “CoComelon,” Blippi from “Blippi Wonders,” True from Netflix’s “True and the Rainbow Kingdom,” in addition to an animated Santa Claus.
Today’s launch is notable because it marks the corporate’s first massive funding into household leisure. After a slowdown in enterprise earlier this yr that resulted in shedding 25% of its workforce, Cameo is on the hunt to develop its person base.
Cameo Kids will probably unlock a broader viewers as exhibits like “CoComelon” attract tens of millions of viewers. In February 2022, “CoComelon” accounted for 33.3 billion minutes of viewing throughout Netflix, Hulu, Amazon Prime and YouTube, per Nielsen.
The superstar video-sharing service will introduce increasingly characters to Cameo Kids on a “rolling basis,” Cameo wrote in its announcement. Parents and their youngsters can get personalised birthday and vacation video greetings for $25 to $30. Video orders are often delivered inside seven days, claims the corporate.
“We’ve seen jaw-dropping fan reactions to Cameo videos over the last few years including truly wowed children, so we’re excited to spread even more of that joy with this new offering,” mentioned Steven Galanis, Cameo Co-Founder and CEO, in a press release. “We’re building a platform where families can get their kid’s favorite star to not just know their name but share support for every important moment in their child’s life – big and small.”
Cameo partnered with Candle Media to assist develop Cameo Kids. The media firm was co-founded by former Disney executives Kevin Mayer and Tom Staggs. Last yr, Candle Media acquired Moonbug Entertainment, the distributor of exhibits “CoComelon,” “Blippi” and “Little Baby Bum.”
“The creator economy is driven by opportunities for fans to engage directly with their favorite personalities, and we are thrilled to partner with Cameo to allow parents and loved ones to create personalized Cameo videos featuring many of our most popular animated characters from Moonbug, and over time, additional Candle brands and franchises,” added Mayer and Staggs.
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