Country Road brands to return to Myer after David Jones separation


Woolworth Holdings’ sale of the David Jones department-store business has cleared the way for the brands of its Country Road Group division to return to the shelves of Myer.   

The Witchery, Politix and Mimco brands will launch at Myer from next month while Country Road – including Country Road Kids, Country Road Home and Trenery – will be stocked from July. The full rollout is not expected to be complete until sometime next year although not all brands will be sold through all 57 stores.

“The partnership with Myer, through their store network and online platform, provides an opportunity for our brands to showcase great products to our core customer,” said Country Road Group CEO, Raju Vuppalapati. 

While the two companies’ joint announcement did not refer to David Jones, it is hard not to draw a conclusion around the timing of the move given the competitive nature of the department store sector and that Country Road’s South African multinational parent has now sold David Jones

Woolworth Holdings bought a controlling interest in Country Road in 1998 and acquired Witchery Group in 2007 to create Country Road Group. After taking full control of the business in September 2014, Woolworth bought Politix two years later. 

Myer CEO, John King said the return marked “a clear demonstration of Myer’s attractive retail proposition and reputation of fostering strong, strategic and tailored commercial outcomes that benefit our partners and customers”.


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