Culture Kings appoints new US president, ahead of Las Vegas flagship


Australian streetwear retailer Culture Kings has appointed a US president as the company counts down to the opening of a Las Vegas flagship at the end of this year.

Jonathan Yuska will take over the brand’s US division and report to Simon Beard, CEO and co-founder of Culture Kings. He has more than 20 years of creative leadership experience across a number of sports retailers including Adidas, Reebok and Fila.

“Culture Kings is a leading streetwear lifestyle brand that uniquely blends sports, music and fashion unlike anyone else. I am confident that the brand has a tremendous runway of growth ahead in the US market,” said Yuska.

The label’s first US store will be located in Forum Shops at Caesars, Las Vegas. The business blends in-store gamification with a nightclub vibe and promotes events. At the moment, it operates eight experiential stores in Australia and New Zealand.

On its website, Culture Kings says the upcoming store will “set an entirely new level of the world famous Culture Kings streetwear experience”.

“Setting the peak for retail spaces worldwide with a mind-blowing futuristic aesthetic and filled with the most sought-after and exclusive streetwear pieces, Culture Kings [will be] a ‘must visit’ for streetwear fans, retail shoppers, tourists, celebrities, artists and athletes from around the world.”

Meanwhile, Beard welcomed Yuska and added that he will be “instrumental” in scaling the business into a formidable streetwear lifestyle brand globally.



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