Dan Murphy’s boss to head M&S Food

Dan Murphy’s MD, Alex Freudmann, is set to join Marks & Spencer (M&S) as MD of Food this November, following his resignation from Dan Murphy’s last month.

Freudmann will sit on the executive committee and succeed Stuart Machin, who was appointed as CEO of M&S last month. Before taking on the new role on November 1, he will remain in his role at Dan Murphy’s while a replacement is found and a transition completed. 

“Alex will bring a great deal of experience and passion to our business,” said Stuart Machin, CEO of M&S. “He will be a great addition to our top team as we work together to deliver the next stage of our transformation.”

Freudmann added: “Although much has been achieved, huge opportunities remain, and I share the executive team’s belief in the long-term potential to double the size of the business.”  

Freudmann joined Dan Murphy’s in 2020, leading “significant changes”, including a substantial shift to digital and online. Before Dan Murphy’s, he served at Coles for 10 years in different roles, latterly as director of Fresh Food. During his tenure, he implemented a new store format programme, which rolled out to more than 740 stores. 

Machin was CEO and MD at Target Australia and held the COO and operations roles with Coles in Australia before returning to the UK in 2016.

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