EA is already saying offers for its post-FIFA future


FIFA 23 isn’t even out but, however Electronic Arts is already getting ready for its post-FIFA future. Today, the writer introduced a brand new cope with Spain’s LaLiga — which is dwelling to iconic golf equipment like Real Madrid and Barcelona — for a “one of a kind, multi-year partnership” that kicks off with the 2023–2024 season and can make EA the title sponsor for the league. That additionally occurs to be the season through which EA might be ditching its longtime accomplice FIFA for a brand new soccer franchise referred to as EA Sports FC, making FIFA 23 the final EA recreation with FIFA branding.

According to EA, the brand new deal will embrace:

…title naming rights for all LaLiga competitions, an entire rebrand of LaLiga with EA Sports together with all logos, graphics, fonts, and different visible components, whereas additionally delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.

The deal will cowl the highest two divisions of soccer in Spain together with an annual youth match and official esports competitions. EA says that extra particulars on the partnership might be accessible “in the coming months.”

(LaLiga is outwardly turning into a main touchdown spot for tech sponsorships; earlier this yr, Spotify purchased the stadium naming rights for Barcelona’s iconic Camp Nou.)

EA has been saying a variety of partnerships of late because it prepares for the way forward for its soccer franchise. FIFA 23 will introduce a number of notable companions, together with the highest ladies’s leagues in England and France and the return of Italian giants Juventus, which had beforehand been absent from the FIFA collection for a number of years.

FIFA 23 might be launching on September thirtieth. EA says that extra particulars on EA Sports FC might be accessible subsequent summer time.

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