Egyptian SubsBase is elevating $2.4 million for its subscription and recurring income administration platform.


The presence of various cost types and suppliers is among the the reason why companies within the Middle East and North Africa (MENA) area face operational challenges in managing income and amassing funds.

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These companies usually use legacy strategies comparable to Excel sheets to maintain observe of those collections, particularly on a subscription foundation, or construct their very own automation programs.due to this fact, they miss out on very important knowledge, leading to misplaced income and inefficiencies comparable to hiring extra accountants than required to handle charges.

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SubsBase, a no-code or low-code platform, helps such companies and eliminates their overhead by managing the total subscription lifecycle, together with billing, funds, and notifications. An Egyptian startup has raised $2.4 million in seed funding led by Middle East and Africa-focused enterprise capital agency Global Ventures.

Other collaborating buyers included HALA Ventures, P1 Ventures, Plus Venture Capital (+VC), Plug and Play, Ingressive Capital, Camel Ventures, and present buyers Falak Startups and Arzan Venture Capital.

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SubsBase describes itself as the primary and solely subscription and recurring income administration platform centered on the MENA area. The cloud platform helps subscription-based and recurring revenue-based companies with assortment, operation, analytics, invoicing, and invoicing instruments to successfully handle their clients.

According to a press release offered by Thealike, the SubsBase working system permits clients to streamline and arrange data and duties, simplify, combine a number of third-party software program functions, and automate invoicing and billing for subscriptions.

“The problem these businesses face, even with huge corporate clients, is that many people do all the work manually and the data is delayed by one or two weeks from the date of the actual payment, resulting in loss of revenue,” mentioned the co-author. . founder and CEO Mohamed Farag throughout a cellphone name with Thealike. “So as soon as we intervene, we address these issues by giving them a single tool and platform to use, where everything is aggregated and working in real time, allowing them to see and have a better outcome in their business, as well as predict what will happen. happen and focus on your product, not everyone [those] operating headaches.

The CEO said that SubsBase provides its platform to a variety of customer segments and verticals. These are startups and SMEs (which he describes as the sweet spot for the company due to their purely SaaS business) and other businesses such as lenders, insurance companies, real estate companies, and recurring payment e-commerce companies. Some of his clients include Clakett, Mermaid, OLX and Zammit.

SubsBase has grown 200% a month since its official launch over a year ago, said Farag, who founded the company with chief business officer Sheriff Aziz in 2020. “, the platform also uses a subscription-based business model; it has three different flat fee plans that customers can choose from. Customers are also charged different transaction fees for each plan.

Similar providers exist in the US and Europe, including major platforms such as Chargebee and Recurly. If any of these platforms go to MENA, they will need to integrate with Fawry, Paymob and PayTabs, local payment processors already running on the SubsBase platform, including global payment processors such as Stripe and PayPal. However, the localized nature of payments, where each region has its own rules and requirements, makes such an expansion plan unlikely, and so SubsBase has little to no competition in the region at the moment.

“Being localized and pioneering, we will be able to help these businesses grow and scale in the market, as well as be able to meet their future needs when they decide to go to other countries or expand their operations in other countries. And then from there we will increase our subscriber base and also allow more businesses to grow,” Farag commented.

Sub-Saharan Africa is among the areas the place SubsBase goals to serve companies. The CEO mentioned having pan-African investor Ingressive Capital – Egypt’s first fund – on its cap desk would assist such plans come to fruition.

With this new funding, the corporate additionally hopes to ramp up business and branding efforts within the Middle East and North Africa. The firm is recruiting for its operational gross sales, direct gross sales groups, buyer success groups, and enterprise improvement groups, and to extend gross sales and content material, together with academic content material and podcasts, informing the market in regards to the subscription economic system and the way it works .

“We are expanding the team and resources to be able to meet the needs we are seeing in the region,” Aziz mentioned by cellphone. “We prioritize issues in a way that helps them grow and catalyze the market with no-code features on the one hand seamless integration with other no-code platforms so that people can and are encouraged to start building businesses with subscription models.”

Global Ventures General Partner Noor Sveid, whereas highlighting the explanations for supporting the subscription administration and recurring billing platform, mentioned his agency noticed a horny and distinctive worth proposition that goes past subscription providers and features a complete and user-friendly platform for managing any recurring funds, from small subscriptions to auto loans.

“We are thrilled to support Mohamed and his team on their journey to build the region’s first subscription management platform,” he added.



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