Evolving our platform for one more decade of developer success


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It’s been a giant milestone 12 months for Google Play. Having simply celebrated our tenth birthday, we’re waiting for the subsequent 10 years and fascinated with the methods our platform must evolve. To try this, we’re launching tons of latest options that will help you construct extra sustainable companies and enhance the expertise for everybody within the Play ecosystem.

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We’ve all the time been dedicated to creating Google Play a spot for builders to construct profitable companies, whereas serving to customers safely discover high-quality content material to take pleasure in. That’s why, over the past 12 months, we’ve made a number of updates designed to assist our builders in methods huge and small, from main investments in new content material to focused beta applications that will help you discover your area of interest. So in case you missed any of our latest bulletins, right here’s a recap of all the large updates we’ve not too long ago made to our platform.

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For chosen titles, LiveOps is a good way to succeed in customers straight with affords, launches, and occasions. Soon, we’ll be increasing how your content material is used on Google Play by creating new high-impact placements and codecs. Because new content material varieties shall be added over time, we’re renaming LiveOps to “Promotional Content” to raised replicate the breadth of content material you may submit. Promotional Content is already out there for hundreds of titles and we’re seeking to develop to extra builders subsequent 12 months.

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New content material codecs will assist customers uncover and rediscover high-quality content material to take pleasure in. Final design could range.

Another key a part of the lifecycle is bringing again customers who’ve tried your title earlier than. Rolling out in direction of the tip of this 12 months, Churned-user Custom Store Listings will allow you to inform a special story to customers who’ve tried however uninstalled your apps or video games. If you’d wish to be one of many first to do that function, tell us by filling out this form,

Raising the bar on technical high quality

Android customers count on an incredible expertise from the apps and video games they obtain, so we’re making higher-quality titles extra seen on the Play Store and steering customers away from lower-quality ones. One of a very powerful methods to spice up your app high quality and entice extra customers is to concentrate on technical high quality. To try this, we’re implementing new high quality thresholds that higher align with the consumer expertise.


To maximize visibility on Google Play, maintain your app under these thresholds.

Core vitalOverall (throughout all units)
Per cellphone mannequin
User-perceived crash rate1.09percent8%User-perceived ANR fee

Some apps and video games that don’t meet these thresholds shall be excluded from impactful discovery surfaces resembling suggestions, whereas others could show a warning on their retailer itemizing to set acceptable consumer expectations.

Check out this weblog put up to study extra about these modifications, plus new options in Android vitals that will help you monitor and act on technical points and alternatives.

A extra versatile and highly effective commerce platform

This 12 months, we’ve made enhancements throughout our commerce platform, together with an improved buy expertise, extra flexibility and management over your subscriptions, and new monetization insights and applications that will help you increase your income.

For instance, we’ve improved the acquisition circulation for purchases made by a baby or member of the family account. Parents or the “family manager” can now make purchases on behalf of their youngster with out establishing a family payment method, Now when a member of the family tries to make a purchase order in your app with out a household fee methodology arrange, we’ll ship a purchase order request to the household supervisor. The household supervisor can then full the acquisition with any fee methodology, together with present playing cards.

For extra commerce updates, take a look at our weblog put up.

Keeping Google Play Safe with New Features and Programs

Our security initiatives and insurance policies evolve to assist builders such as you launch trusted experiences to greater than 2.5 billion customers world wide.

First, we’re launching new Play Integrity API options that will help you defend towards unknown, dangerous visitors. You can customise your API responses and arrange assessments in Play Console, and use new reporting to research and break down API responses throughout your set up base. And, quickly, you’ll have the ability to debug Integrity API responses from the Play Store app’s developer settings on any machine.

Second, we’re launching a number of applications to raised associate with you. We’re serving to shield your apps towards inaccurate, coordinated evaluate assaults, offering extra communication and world coaching about our insurance policies and how one can comply, and increasing pilots on direct cellphone help and enforcement strike elimination.

And lastly, our Developer Previews provide a extra privacy-friendly method to promoting. Please share your Privacy Sandbox suggestions with us as we proceed to construct this multi-year program alongside our promoting trade and developer companions.

Google Play Games beta on PC continues world enlargement

Earlier this 12 months, we introduced that Google Play Games can be coming to PCs as a beta expertise in a restricted variety of markets. In August, we expanded the product to all gamers in Korea, Hong Kong, Taiwan, Thailand, and Australia. Beginning at this time, we’re excited to make Google Play Games beta available for obtain to all gamers within the United States, Canada, Mexico, Brazil, Indonesia, Philippines, Malaysia, and Singapore.

In the previous few months, our Google Play Games catalog progress has been accelerating with many common cellular titles together with 1945 Air Force, Blade Idle, Cookie Run: Kingdom, and Evony: The King’s Return. All of those titles and dozens extra may be performed on Windows PCs by way of a standalone utility constructed by Google.

This program builds on our purpose of assembly gamers the place they’re, giving them entry to their video games on as many units as doable. Additionally, since launching earlier this 12 months we’ve got made important strides to succeed in much more gamers by lowering the minimum spec requirements to PCs operating Windows 10+ with an built-in graphics card and 4+ core CPU. To study extra, take a look at our weblog put up.

Android video games may be seamlessly synced throughout signed-in units with Google Play Games.

Thank you for being part of the Google Play ecosystem, whether or not you’ve not too long ago joined or been with us because the starting. Together, we’re trying ahead to a different 10 thrilling years.

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