Full Bloom festival launches at Mirvac Retail Centres

Seven Mirvac Retail Centres across NSW and Queensland are set to host 159 days of fashion activations as part of the Full Bloom festival.

The centre has teamed up with body-positive fashion app Mys Tyler and international body image advocate Taryn Brumfitt and Dr Zali Yager from The Embrace Hub to offer shoppers one-on-one consultations, inclusive fashion shows, film screenings, masterclasses, workshops and events.

Mirvac Retail GM Kelly Miller said the Full Bloom spring campaign aims to “inspire, educate, and help women feel confident in their bodies by merging professional advice and tips with the latest fashion trends from some of Australia’s most popular brands”.

Sarah Neill, founder of Mys Tyler, described the event as a “true fusion” of the brick-and-mortar and digital fashion worlds and said the festival provides contributors with an opportunity to access both Australian and international fashion.

The event runs until early October. Participating locations include Broadway Sydney, Met Centre (above Wynyard Station), Birkenhead Point Outlet Centre, Greenwood Plaza (North Sydney), Stanhope Village, Orion Springfield Central and Kawana Shoppingworld.

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