GM is launching an internet EV service to teach and woo shoppers – Thealike
General Motors launched a program Monday to teach automotive customers on electrical automobiles and goal first-time consumers because the automaker searches for tactics to catch as much as and outpace rival Tesla.
The automakers hopes EV Live, a digital platform that connects customers with EV specialists, will velocity EV adoption and create a bigger marketplace for its new battery-electric fashions, together with the just-launched Chevrolet Blazer SS. Available seven days every week, EV Live gives real-time solutions on EV-related questions equivalent to the way to use a public charging community or set up a house charging station.
Addressing “common misconceptions about EVs will accelerate widespread EV adoption,” stated Hoss Hassani, GM vp of EV Ecosystem.
Users can study extra about EV expertise, sustainability and cellular apps by way of one-on-one dwell video excursions, the place the specialist can hear however not see the person. GM stated it plans so as to add group excursions and pre-recorded classes later this 12 months.
U.S. gross sales of latest EVs rose 13%, to 196,788 items, between April and June 2022, in contrast with the primary three months of the 12 months, in response to Cox Automotive. However, an absence of training round battery-electric automobiles, vehicles and SUVs stays a barrier to adoption, in response to a Consumer Reports survey launched this month. American drivers surveyed reported confusion over how EVs work, cost their batteries and unlock tax incentives.
“EV Live lets us meet people where they are and have a real conversation about electrification,” Hassani stated. “We’re selling the EV experience, rather than specific EVs.”
EV Live is amongst a variety of initiatives the automaker introduced this summer season to complement its $750 million funding in charging infrastructure. In July, GM stated it plans to companion with Pilot Flying J to construct out a nationwide DC fast-charging community for EVs.
The automaker stated in June it’ll equip its battery-electric fashions with “Plug and Charge” functionality to assist standardize public charging. Charging logistics is the highest barrier to buying or leasing an EV, with 61% of drivers surveyed reported concern, in response to Consumer Reports.