Google introduces “Continuous Scrolling” on desktop for Search

Google is introducing a “Continuous Scrolling” characteristic on the desktop so customers don’t should navigate throughout pages to seek out the related search outcomes for English-language queries within the U.S., increasing a characteristic the corporate has provided on cell for some time.

Notably, customers shouldn’t mistake steady scrolling for infinite scrolling. With steady scrolling, customers can see as much as six pages of search outcomes by scrolling down earlier than they see the “More” button to search for additional outcomes. On cell, Google limits steady scrolling to 4 pages of search leads to one go.

Google has historically had a “paged” method to go looking outcomes. That means, up till this level, when customers scrolled down the search consequence web page and wished to see extra outcomes, they needed to click on on the web page quantity on the backside.

The new characteristic may also present extra visibility to websites that didn’t rank excessive sufficient to be on the primary web page. People are inclined to keep away from going to the second web page and only a few courageous souls go to pages afterward — therefore the joke: one of the best place to cover one thing criminally damaging is page 2 of Google search results.

The change comes at a time when many customers complain that Google search outcomes are degrading in quality. In response, Google has made a sequence of modifications, together with making search outcomes extra visible. In September, it additionally rolled out a characteristic that surfaced outcomes from Reddit and Quora beneath a bit referred to as “Discussions and forums”.

While numerous options have a mobile-first design, Google can be engaged on enhancing desktop search. The firm has been testing widget-styled cards on the house display to present customers entry to data like climate and shares at a look.