Google launches ‘India Ki Udaan’ to mark 75 years of nation’s independence


Capturing the milestones the nation has achieved in its 75-year journey since independence, software program main Google has unveiled a web-based undertaking, drawing from wealthy archives and that includes creative illustrations to inform the story of India.

The undertaking — “India ki Udaan” — executed by Google Arts and Culture celebrates the achievements of the nation and is “themed on the unwavering and undying spirit of India over these past 75 years”.

It was formally launched at a glittering occasion held on the Sunder Nursery right here on Friday within the presence of Union Culture and Tourism Minister G Kishan Reddy and senior officers of the tradition ministry and Google.

As a part of the countrywide celebrations to commemorate 75 years of independence, Google additionally introduced its collaboration with the Ministry of Culture targeted “on reaching informative online content that showcases the contributions of Indians and the evolution of India since 1947 to support the government’s year-long ‘Azadi Ka Amrit Mahotsav’ programme”, the software program big stated in an announcement.

It additionally introduced that its widespread Doodle4Google contest for 2022, themed on “In the next 25 years, my India will…”, is now open for entries to the scholars of Classes 1-10.

“The winner of this year’s Doodle4Google will see their artwork on the Google homepage in India on November 14 and win a Rs 5 lakh college scholarship, a Rs 2 lakh technology package for their school or non-profit organisation, a recognition of achievement, Google hardware and fun Google collectibles. Four group winners and 15 finalists will also win exciting prizes,” it stated.

Reddy urged the Google crew to create a particular doodle on “Har Ghar Tiranga”, which might encourage its staff and others to enthusiastically participate within the marketing campaign.

In his speech, the minister additionally stated Google might assist the tradition ministry in digital mapping of the boundaries of its over 3,000 centrally-protected monuments that may assist in higher monitoring of the websites and checking encroachment.

It can even assist in digitisation of uncommon archival materials, he added.

“Therefore, we urge the Google team to be a partner in the government’s transformative journey as also to promote India’s tourism destinations,” Reddy stated.

“To mark 75 years of India’s independence, Google announced the launch of a series of special initiatives across its products and services that will offer content and experiences created especially for the occasion to hundreds of millions of Indians through the anniversary year,” the assertion stated.

The centrepiece of its celebrations is a brand new on-line assortment titled “India Ki Udaan”, obtainable on the Google Arts and Culture web site. It pays tributes to India’s wealthy cultural historical past and consists of iconic moments from the final 75 years.

Published in English and Hindi, it permits folks to discover greater than 120 illustrations and 21 tales created by 10 proficient artists, alongside exhibitions from numerous establishments — together with the Ministry of Tourism, the Museum of Art and Photography, the Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and the Dastkari Haat Samiti.

“This initiative offers a unique view of India’s remarkable moments and lets people discover some of the most memorable moments in India’s modern history, its iconic personalities, its proudest scientific and sporting achievements, and how women in India continue to inspire the world. This commemorative collection will be expanded with a unique blend of archives and artistry for people in India and across the globe,” Google stated.

Merging applied sciences and India’s wealthy cultural heritage, the brand new Google Arts and Culture assortment, “India Ki Udaan”, (actually translated as “India takes flight”), “is themed on the unwavering and undying spirit of India over these past 75 years”, it added.

Simon Rein, senior programme supervisor at Google Arts and Culture, instructed PTI that the undertaking “marries the rich archival content with artistic talent as demonstrated by illustrators”.

A bodily illustration of the brand new digital assortment was additionally arrange on the venue, with a kite-shaped digital display, photos with augmented actuality expertise and different tech-driven experiences.

Rein stated kite has been used as an “optimistic metaphor” to explain India’s journey within the final 75 years as additionally to interact and educate the viewers at residence and likewise those that usually are not from India however want to study its story.

In its tenth 12 months in India, Google Arts and Culture has showcased the nation’s wealthy tradition in some ways. Working with greater than 100 companions in India, it has introduced the nation’s cultural heritage to folks all around the world.





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