Hungry Jack’s coffee offer to be added to 410 stores nationwide

Fast food chain Hungry Jack’s is rolling out a barista coffee offer dubbed Jack’s Cafe across 410 stores nationally after a successful pilot program.

With coffee being the third most-ordered item on Hungry Jack’s breakfast menu, the company wants to capitalise on consumer demand for on-the-go barista-made coffee. It might also be considered a strategic response to rival McDonald’s McCafe chain in a coffee-shop market estimated to be worth $10.7 billion annually.

Jack’s Cafe offers a signature blend combining Arabica beans from Papua New Guinea and Costa Rica with Robusta coffee, described as having “a unique apricot flavour with a heavy body”.

Hungry Jack’s CEO, Chris Green, said: “Jack’s Cafe is the go-to for people seeking out a delicious coffee, whether it’s a morning pick-me-up or keep them going throughout the day.

“Typically, a project of this size would take five to seven years, however, we’ve managed to achieve this roll-out in two years to bring better coffee to Australians faster, and prove the coffee is better at Hungry Jack’s.”

All stores are fitted with coffee-making machinery from Italian manufacturer Rancilio.

The Jack’s Cafe range.

The company’s head of brand Joy Villanueva will assist in coffee development, operations, and training to bring this project to life. She will create a barista training program.

Hungry Jack’s is hosting an app-only breakfast deal called Jack’s Cafe Month to encourage consumers to try the new coffee.

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