Keeping Google Play Safe with New Features and Programs


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Posted by Ron Aquino, Senior Director, Trust and Safety, Chrome, Android and Play

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Google Play has been the launchpad for hundreds of thousands of developer companies to attach with customers world wide as we attempt to ship a secure place to search out nice apps and video games. Our security initiatives and policies are core ways in which we create the trusted expertise that customers have come to anticipate. By responsibly growing these options, insurance policies, and applications, we’re ready that will help you safely launch new experiences to greater than 2.5 billion customers in 190 international locations world wide.

Today, we’re sharing a lot of new options and applications to raised accomplice with you and proceed making Google Play a secure platform for everybody.

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Protecting your small business and your customers from dangerous, unknown visitors

We launched Play Integrity API to all builders earlier this 12 months that will help you detect dangerous, unknown interactions comparable to from tampered variations of your app or unsupported app environments. You name this API when a person performs an motion in your app to examine whether or not it’s your real app on a real Android system. If one thing’s off, you may resolve what defensive actions to take. Early information present that this characteristic has helped builders cut back unauthorized utilization of their apps by over 50%.

In addition to customizing your API responses and organising assessments in Play Console, we’re launching reporting so you may analyze and break down API responses throughout your set up base. And, quickly, you’ll be capable of debug Integrity API responses from the Play Store app’s developer settings on any system. This will assist you to spot points and refine your anti-abuse technique. Get began immediately with the Play Integrity API here,

Introducing new protections in opposition to evaluate assaults on Play apps

For you to develop profitable companies and for customers to have reliable data to assist them resolve if an app is correct for them, it’s important that app evaluations are correct, related, and real. Earlier this 12 months, we rolled out a extra aggressive program to proactively cease inaccurate, coordinated person assaults on app rankings. Our strengthened system now higher detects anomalies and unexplained spikes in low star rankings in order that our crew can shortly examine suspicious exercise and reply to it. Since this program launched firstly of this 12 months, we’ve got had no main evaluate assaults that materially impacted the rankings of top-downloaded apps. We’ve continued to strengthen this system additional by introducing a compulsory 24-hour-delay of all incoming app evaluations. Play can also be exploring methods to evolve our coverage to assist make sure the content material of app evaluations is related to the app expertise and additional elevate reliable data on our platform. We’ll have extra to share quickly.

Expanding our program to present builders direct Play Policy help

While we assist builders perceive our coverage modifications by means of quite a lot of communications and trainings, we heard that you really want extra direct coverage help from Google. Early final 12 months, we began our Google Play Developer Helpline pilot to discover giving builders direct coverage help over the cellphone. By the primary half of 2021, we scaled the pilot to 12,000 builders in India and since then, we’ve expanded this providing to 44,000 builders in 17 international locations. Today, the Helpline program has accomplished practically 4,000 coverage help classes with builders and obtained a satisfaction rating of round 90%. So far, this program has helped builders navigate coverage compliance points. We sit up for additional scaling this system to many extra of you quickly.

Launching the Strike Removal pilot program Beyond expanded coverage help, we additionally launched a new program this 12 months to offer builders deeper training on necessary however generally misunderstood coverage areas. We know that almost all builders work exhausting to create and distribute their apps with good intentions, and should typically unknowingly violate insurance policies. The Play Strike Removal pilot program gives the chance so that you can take away an enforcement strike by efficiently taking a Play Academy coaching course and evaluation associated to the coverage violation. We’ve began this program with programs on IP Infringement and Spam coverage violations, which account for practically 2 out of three developer suspensions. We hope so as to add extra programs sooner or later that will help you higher perceive the insurance policies that hold Play secure. Previewing a extra privacy-friendly strategy to promoting

As a reminder, Privacy Sandbox for Android is a multi-year initiative to create revolutionary applied sciences that can each defend person privateness and provide the instruments to construct thriving digital companies. These options intention to make present monitoring mechanisms out of date and restrict covert monitoring methods, like fingerprinting. To do that, we’re engaged on core promoting capabilities that don’t want entry to cross-app identifiers, just like the Ad ID. You’ll be capable of use these options individually or collectively to focus on advertisements and measure them to create environment friendly campaigns, all of the whereas higher defending person privateness. We’re working in shut partnership with the business and builders. Today, you may take a look at Developer Previews, start designing integrations, and ship us suggestions. As a platform, we solely succeed when our builders succeed. We work with companions, such as you, day by day to grasp the challenges you face, assist launch revolutionary apps to Google Play, and be certain that these apps stay secure and trusted by our shared customers. Thank you on your partnership in making Google Play a secure and reliable platform for everybody.


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