Korean streetwear label ADLV expands into Sydney


Korean brand Acmé de la Vie (ADLV) has unveiled the launch of its first physical store in New South Wales, marking its third shop in the country. 

The shop – which sells unisex streetwear clothing and accessories – is situated on Level 4 of Westfield Chatswood in Sydney. It also has collaborations with Disney, The Simpsons, and Care Bears.

With 118sqm of retail space, the store fuses art and streetwear with urban design elements and dynamic lighting. There is a life-size sculpture in the middle of the store. 

“Westfield Chatswood is a prominent fashion and lifestyle shopping hub, and we are ready to welcome new consumers while also establishing a new home for ADLV here in NSW,” said ADLV Australian director Yee Siang. 

Established by identical twins Jae-Mo and Jin-Mo Gu in 2017, ADLV is known for its oversized “baby face” hoodies and t-shirts. The brand’s name, “acmé de la vie,” which translates as “the pinnacle of life,” is based on a French phrase. 

According to ADLV, in addition to empowering those who wear its products, the brand wants to make a statement about social issues through the creation of high-quality, inspirational pieces.

Last year, ADLV started its Australian foray by opening two brick-and-mortar stores at QV Melbourne in May and Chadstone in Victoria in December. The brand also says it is strengthening its sustainability commitment by pursuing recycling with sustainable materials.


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