LSKD to open first of six planned physical stores in Melbourne


Sportwear apparel brand LSKD will open its first Melbourne brick-and-mortar store at Chadstone Shopping Centre.

The store is the first of five planned for Australia, with another set to open in New Zealand, all within a year.

The store features a retail space of 154sqm and will display core styles as well as new collections. With grey as the main colour running throughout the store concept, the brand aims to highlight its “chase the vibe mission” with a black facade and walls decorations displaying the company’s core values.

The store is set to open next month, and LSKD’s CEO Jason Daniel says the team is eager to strengthen ties with the Melbourne community.

“It is a very surreal feeling seeing the store build start,” said Daniel. “The team is really looking forward to the store opening and we can’t wait to connect with new members and create a community there.”

LSKD (Loose Kid), founded in 2007, is a Brisbane-based athleisure brand that specialises in functional sportswear with a street aesthetic. The brand opened its first physical store earlier this year in Loganholme, Queensland, inside its 4000sqm headquarters.



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