Milo x Speedo makes a splash with limited-edition swimwear launch


Two iconic Aussie brands – choc malt drink Milo and Bondi-born swimwear brand Speedo – have teamed up to launch a limited-edition swimwear range to celebrate “summer vibes and nostalgic fun”.

The Milo x Speedo swimwear range features a novel design of a Milo tin, a glass of the choc malt drink, and a spoon.

“All the essentials for mixing a delicious cold Milo,” proclaims the collab. “With four iconic Speedo swimwear styles, plus a towel and swimming cap, there’s some summer swag for everyone.”

Items in the range are priced between $25 for a cap to $100 for a women’s one-piece swimsuit. The full collection is:

  • Men’s briefs (sizes 10 – 16).
  • Boys jammer shorts (sizes 6 – 16).
  • Women’s one-pieces (sizes 6 – 16).
  • Girls jammer shorts (sizes 6 – 16).
  • Towel.
  • Cap (in-store only).

In addition, to celebrate the collaboration, Milo will also be will be giving away 1500 pieces (worth around $100,000) from the collection. Customers who spend at least $10 on any Milo product in a single transaction between September 26 to November 13 can upload their receipt and explain in 25 words or less why they want to win an item. 

The Milo x Speedo swimwear range is available to purchase in-store or online from Speedo while supplies last.

Milo was created by Nestle food scientist Thomas Mayne in 1934 during the Great Depression to provide something nourishing for the children with ingredients the company already had. Today, the choco malt drink is sold in more than 40 countries, making it one of the few Ausssie-made food brands to enjoy global recognition. 

Founded in Sydney in 1928 by Alexander MacRae, Speedo is known worldwide for products ranging from swimsuits and goggles to wristwatches. While the brand has roots in the country, it is now based in Nottingham, England.


Source link

Comments are closed.