NBA celebrity Stephen Curry reportedly near signing $1 billion lifetime take care of Baltimore-based Under Armour

Under Armour athlete and NBA celebrity Stephen Curry is reportedly near reaching a doubtlessly $1 billion lifetime extension of his contract with the Baltimore-based athletic attire model.

The Golden State Warriors level guard, a two-time regular-season Most Valuable Player and scoring champion who’s broadly thought of the best shooter in league historical past, has practically finalized the contract with Under Armour, Rolling Stone magazine reported in a wide-ranging profile of Curry.

Under Armour declined to remark Wednesday, saying in an electronic mail that the corporate doesn’t disclose that degree of element on his contract.

Curry signed with the sports activities attire and footwear maker in 2013 after a earlier take care of Under Armour rival Nike expired. He had entered the ranks of Nike athletes when he joined the league however earlier than changing into a celebrity.

In September 2015, he prolonged the Under Armour sponsorship by way of 2024 and was given an fairness stake within the model.

Curry stated at the moment that he appeared ahead “to being part of the brand’s story for the rest of my playing career and beyond.”

After some friction with Under Armour in early 2017 after founder Kevin Plank praised then-President Donald Trump’s business philosophy, the corporate created the Curry Brand as a subsidiary in 2018.

Curry Brand footwear have contributed to Under Armour’s rise as a basketball model, Plank stated final month whereas addressing analysts throughout a quarterly earnings convention name.

Plank stated throughout that decision that Under Armour has continued to show itself in basketball, outfitting 29 males’s and girls’s NCAA event groups in March and thru a sponsorship with 2021-22 NBA scoring champion and All-Star Joel Embiid.

“And oh yes,” Plank stated, “having Stephen Curry, the reigning greatest basketball player in the world wearing UA footwear in partnership with building the Curry brand.”

Besides Curry, Under Armour has given a stake within the firm to one in all its most high-profile endorsers, legendary quarterback Tom Brady. In February 2021, as Brady headed to his tenth Super Bowl, Under Armour dropped an on-field contract with the NFL however stated it had no plans to finish or change its endorsement take care of Brady.

And like Curry, Brady had left Nike for Under Armour. A November 2010 agreement with Under Armour gave him a stake within the firm from the outset. The seven-time Super Bowl champion has worn the model’s attire, together with its soccer cleats and gloves, made appearances at its shops, been featured in its promoting campaigns and created his personal line. He helped take a look at the prototype for Under Armour’s “performance” sleepwear.

Brady makes an look within the model’s new marketing campaign, “Be The Athlete No One Saw Coming,” aimed toward encouraging younger athletes to look past comparisons. In the marketing campaign, Brady encourages the following technology of athletes to “focus on being the best versions of themselves.”


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