Pernod Ricard banking on digital push to boost growth


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PARIS — French spirits group Pernod Ricard said on Wednesday it was banking on digital initiatives, its portfolio of high-end brands and its distribution network to accelerate sales growth over the mid-term.

Pernod, which is the world’s second-biggest spirits group behind Diageo, said it would aim to deliver annual organic sales growth at the upper end of a 4-7% growth range over the mid-term.

Pernod, whose brands include Martell cognac, Mumm champagne and Absolut vodka, reiterated its ambition to lift operating profit margin by 50-60 basis points per year, provided it could deliver annual organic sales growth of 4-7% for the medium-term.

The company added its digital initiatives would also include more work to use data to predict customers’ habits and industry trends.

Pernod Ricard holds a Capital Market Day later on Wednesday. (Reporting by Dominique Vidalon; Editing by Sudip Kar-Gupta)

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