Pop Mart opens first store in Melbourne
Chinese collectible toy retailer Pop Mart is expanding its footprint in Australia, launching the first brick-and-mortar store in Melbourne.
The shop, located at Chadstone mall, offers a variety of toy collections, including the Skullpanda The Mare of Animal series, the Harry Potter and the Chamber of Secrets series, and the Hacipupu The Kindergarten Day series.
According to Pop Mart, its Chadstone store features design and displays that highlight the qualities of Melbourne – its art, fashion, and culture. The store gate has a statue of Molly Art Time, and the display table has a statue of the Dimoo Art Toy Collectors.
Melbourne’s graffiti landmark Hosier Lane served as inspiration for the design of an in-store Instagram selfie background.
Currently, Pop Mart operates more than 350 stores and more than 1800 Robo Shops (vending machines) worldwide. In Australia, the company launched five Robo Shops, one pop-up shop, and an e-commerce channel.
Pop Mart has increased its visibility in additional markets over the haft of this year. It opened its first flagship store in Korea last month, after opening a pop-up location in the US in June.
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