Southeast Asia’s Creative Galileo desires to make studying enjoyable with in style cartoon characters – Thealike
People who work with children understand how troublesome it’s to maintain them engaged with on-line studying content material. Creative Galileo retains kids hooked by including of their favourite cartoon characters. The Singapore-based edtech platform introduced immediately that it has raised $7.5 million in Series A funding from Kalaari
Capital, East Ventures, Affirma Capital and angel buyers.
The funding might be used to begin scaling Creative Galileo throughout Southeast Asia, hiring for native groups in Indonesia and Vietnam, its subsequent markets. The app is at present most lively in India, the place it says it has seen about seven million downloads.
Creative Galileo’s new funding brings the corporate’s whole raised to date to $10 million, together with a pre-Series A spherical of $2.5 million in October 2021.
Founded in 2020 by Prerna A Jhunjhunwala and Nikhil Naik, Creative Galileo describes itself as “Southeast Asia’s first-of-its-kind character-based early learning platform for kids aged three to 10.”
Jhunjhunwala informed Thealike that Creative Galileo differentiates from different kids’s studying apps by providing preemptive aptitude monitoring, so their studying content material is customized based mostly on what they already know. At the identical time, it additionally aligns with the NEL (Nurturing Early Learners) curriculum developed by the Ministry of Education in Singapore. Its studying ideas embrace STEM, animation and graphic design, social and emotional studying and monetary literacy.
Jhunjhunwala mentioned she wished to discovered an edtech startup as a result of she grew up close to jute factories, largely in Tier 3 Indian cities, and noticed how academic disparities affected kids. “During that time, when interacting with children and parents, I came to the realization that there was a major learning crisis. There was a vast divide to access in education and many children I met were unable to read and write, or do simple mathematics.”
This remains to be a difficulty immediately, with Jhunjhunwala pointing to research displaying that 70% of 10 yr olds are unable to do primary subtraction, and an extra 70% of 15 yr olds can not learn books meant for a 9 yr outdated.
“Essentially, these children were, and still are, set to enter adulthood without basic education,” she mentioned. “I knew from my experience that my mission was to create opportunities for children to access education that would set them up for life.”
After shifting to Singapore, she realized that the curriculum being taught throughout Southeast Asia was additionally lacking the mark.
“Children across the region are still following the same age-old learning methodologies that their parents and grandparents experienced and are not being taught skills that are relevant for today’s world. The education system, with a ratio of 1 teacher to 30, or even 40 students, is creating a cookie cutter approach,” she added. “It’s like fast food for the mind.”
Initially, Jhunjhunwala sought to repair the issue by establishing a sequence of colleges known as Little Paddington with its personal curriculum. But although the colleges had been profitable, she felt they fell brief in her purpose of democratizing schooling. That was why she determined to discovered Creative Galileo with Naik, a guardian at Little Paddington who has had expertise constructing direct-to-consumer merchandise and web ecosystems in Asia.
Localization, particularly for languages and mental property, is an enormous a part of Creative Galileo’s technique because it expands into new Southeast Asian markets. Jhunjhunwala defined that the platform is modular so it may deal with adjustments to characters and assist cultural nuances, native languages and curriculum.
“Every country within the Southeast Asia is extremely diverse and so the product was built to be easily adapted in order to ensure local relevance and support multiple languages, even within a single country,” she mentioned.
She added that the startup is at present in the course of conversations to safe among the area’s hottest kids’s cartoon characters for the platform. It’s already signed an settlement with EBS Korea, a public broadcaster and one of many largest early schooling content material corporations, to carry its content material onto Creative Galileo.
Indonesia is considered one of Creative Galileo’s subsequent markets as a result of “the challenges faced by children there are similar to those we have experienced in India,” mentioned Jhunjhunwala. Meanwhile, Vietnam has a robust give attention to English-language schooling, giving the startup an opportunity to supply twin language capabilities for teenagers. “In addition, both countries already have strong infrastructure and smart device penetration rates, which paves the way for easier adoption of our solution,” she added.
The app has already began to monetize on a small scale, Jhunjhunwala mentioned, however at the moment, it’s targeted on scaling. It makes income utilizing a freemium mannequin.
“We have been frugal in our expenses and have achieved this scale with a product- and content-led approach,” she mentioned. “Our consumer acquisition cost has been less than U.S. two cents, and as a result we have a lot of buffer capital and long runway to the next raise.”
In a ready assertion, Kalaari Capital managing director Vani Kola mentioned, “In the last six months, [Creative Galileo] have achieved strong growth with low marketing spends. Creative Galileo has also consistently ranked among the top 20 educational apps on India’s Play store—the only early learning app to achieve this distinction.”