Stars: Nearly similar espresso store chain replaces Starbucks in Moscow
After Starbucks closed its shops in Moscow following Russia’s full-scale invasion of Ukraine in late February, a detailed facsimile is now opening as a replacement.
The identify — Stars Coffee — and the brand, a twin of the Starbucks mermaid sporting a Russian kokoshnik headdress as a substitute of a crown, are virtually the identical.
The menu, judging by the corporate app launched a day earlier than the shop’s formal opening Friday, would look acquainted to any Starbucks buyer.
Seattle-based Starbucks was one of the seen of the wave of overseas corporations that pulled out of Russia or suspended their operations in response to Russia’s navy operation in Ukraine. Others embody McDonald’s, IKEA and fast-fashion large H&M.
The departure of those corporations was believed to have been a psychological blow to Russians who had turn into used to the comforts of Western-style shopper tradition. But Russian entrepreneurs noticed a chance in all of the sudden unoccupied shops.
Former McDonald’s shops are reopening and attracting sizable crowds underneath the identify Vkusno i Tochka, or It’s Tasty, Full-Stop. The menu is a testomony to imitation being probably the most honest type of flattery.
Yunus Yusupov, a well-liked rap artist who makes use of the stage identify Timati, and restaurateur Anton Pinsky partnered to purchase the Starbucks belongings and took the imitation technique a step additional by giving the operation an English-language identify.
At a news convention Thursday, they vowed to reopen all the previous Starbucks underneath their new identification and even broaden the enterprise.
The US firm had constructed its Russian operation to about 130 shops since coming into the nation in 2007.
While the shut resemblance of the brand new operations to their predecessors may very well be seen as a easy copy-paste of another person’s inspiration and energy and are questionable by way of mental property, the Starbucks and McDonald’s successors additionally match a national-pride idea.
Since Russia was walloped by sanctions and overseas pullouts, officers steadily assert that Russia will overcome by relying by itself assets and energies.
“Now the economic situation is difficult, but this is a time of opportunity,” Oleg Eskindarov, president of the holding firm that partnered within the Starbucks deal, informed the state news company Tass.
“For the past four months, we have been very actively looking at exiting companies following the example of Starbucks. There are several more similar examples, but we cannot talk about them yet.”