Teenagers are transferring from Facebook to TikTok, Snapchat: Report

A brand new survey of American youngsters (ages 13 to 17) by the Pew Research Center has revealed a worrying development for Mark Zuckerberg-led Facebook because the share of teenagers who use the social media platform has plummeted from 71 p.c in 2014-15 to 32 p.c as of now. Also Read – Instagram can monitor ‘every little thing occurring on exterior web sites’ with out your consent: Report

Chinese short-form video platform TikTok has rocketed in recognition and is now a prime social media platform for teenagers amongst Instagram, Facebook and Snapchat. Also Read – Instagram, Messenger will quickly get WhatsApp-like safety characteristic: Check particulars

Some 67 p.c of teenagers say they ever use TikTok, with 16 p.c of all teenagers saying they use it virtually always. Also Read – Snap Inc. introduces new Snapchat+ paid subscription in India: Check value, new options

Google-owned YouTube tops the 2022 teen on-line panorama among the many platforms, as it’s utilized by 95 p.c of teenagers.

TikTok is subsequent on the checklist of platforms that have been requested about on this survey (67 per cent), adopted by Instagram and Snapchat, that are each utilized by about six in 10 teenagers.

After these platforms come Facebook with 32 p.c and smaller shares who use Twitter, Twitch, WhatsApp, Reddit and Tumblr, the Pew Research Center survey discovered.

This is the highest purpose why Meta Founder and CEO Mark Zuckerberg has positioned his energies in making its platforms extra like TikTok, and Instagram Reels now has a better annual income run charge for adverts ($1 billion) than Facebook/Instagram Stories at similar occasions post-launch.

“Changes in the social media landscape since 2014-15 extend beyond TikTok’s rise and Facebook’s fall. Growing shares of teens say they are using Instagram and Snapchat since then. Conversely, Twitter and Tumblr saw declining shares of teens who report using their platforms,” stated the survey.

Two of the platforms the Center tracked within the earlier survey, Vine and Google+, not exist.

“There are some notable demographic differences in teens’ social media choices. For example, teen boys are more likely than teen girls to say they use YouTube, Twitch and Reddit, whereas teen girls are more likely than teen boys to use TikTok, Instagram and Snapchat,” the findings confirmed.

In addition, larger shares of Black and Hispanic teenagers report utilizing TikTok, Instagram, Twitter and WhatsApp in contrast with White teenagers.

This examine additionally explored the frequency with which teenagers are on every of the highest 5 on-line platforms: YouTube, TikTok, Instagram, Snapchat and Facebook.

“Fully 35 per cent of teens say they are using at least one of them ‘almost constantly’. Teen TikTok and Snapchat users are particularly engaged with these platforms, followed by teen YouTube users in close pursuit,” the survey confirmed.

1 / 4 of teenagers within the US who use Snapchat or TikTok say they use these apps virtually always, and a fifth of youngster YouTube customers say the identical.

When teenagers total, 19 per cent say they use YouTube virtually always, 16 per cent say this about TikTok, and 15 per cent about Snapchat.

Since 2014-15, there was a 22 proportion level rise within the share of teenagers who report getting access to a smartphone (95 per cent now and 73 p.c then).

“While teens’ access to smartphones has increased over roughly the past eight years, their access to other digital technologies, such as desktop or laptop computers or gaming consoles, has remained statistically unchanged,” the report famous.

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