Trademark filings level to ‘Reality’ branding for Apple’s combined actuality headset


Trademark filings spotted by Bloomberg counsel Apple may incorporate “Reality” within the identify and branding of its long-rumored combined actuality headset. Three separate filings present emblems for “Reality One,” “Reality Pro,” and “Reality Processor,” matching the realityOS identify that cropped up in Apple’s code and a trademark utility that doubtlessly refers back to the headset’s working system.

The purposes weren’t filed by Apple itself, however by an organization referred to as Immersive Health Solutions, LLC. Companies like Apple typically use the names of shell firms when submitting for a patent or trademark to assist hold their plans personal. But, as Bloomberg factors out, the Delaware-based Immersive Health Solutions was registered by Corporation Trust Co. — one other shell firm that additionally appeared on the realityOS trademark.

In addition to the US, purposes have been additionally filed within the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. All three filings point out “virtual and augmented reality headsets, goggles, glasses, and smartglasses.” It’s potential that the “Reality One” trademark refers back to the identify of the headset itself, whereas “Reality Pro” signifies a spec-boosted model that Apple has deliberate down the street, according to the identical “Pro” moniker Apple applies to its higher-end units. Meanwhile, the identify “Reality Processor” could allude to the headset’s processing unit, which is rumored to be an M2 chip.

The purposes surfaced just a bit over per week earlier than Apple’s “Far Out” occasion, but it surely’s unlikely that the combined actuality headset will make an look. The headset is rumored to permit for each augmented actuality (AR) and digital actuality (VR) experiences and video games, together with VR variations of Apple Maps and FaceTime, and doubtlessly even experiences based mostly on Hollywood motion pictures. Apple’s board of administrators reportedly bought to check out the headset again in May, however Apple analyst Ming-Chi Kuo predicts it received’t hit the market till January 2023.

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