Uber is shutting down its loyalty program later this 12 months


Uber is ending its free loyalty program, Uber Rewards, so it could possibly flip its consideration to its subscription-based Uber One membership. In an electronic mail despatched to prospects, Uber explains that customers can nonetheless earn factors till the tip of August, and that the final day to redeem factors is October thirty first.

“Thank you for being part of Uber Rewards,” the e-mail reads. “It’s been a great ride, but we’ve decided to end Rewards soon, as we shift our focus to our new Uber One membership program.”

The electronic mail despatched to Uber Rewards customers.
Screenshot: Uber by way of Michael Konen

Uber has since posted an update concerning the loyalty program’s imminent shutdown, which can happen on November 1st, 2022. Launched in 2018, Uber Rewards is a free program that permits you to rack up factors for each greenback you spend when hitching a experience or ordering meals by Uber and Uber Eats. You can then use these factors to earn reductions on future rides or deliveries. The extra factors you earn, the higher perks you get — incomes 7,500 factors, for instance, unlocks the best Diamond tier, which comes with advantages like premium buyer assist, complimentary experience upgrades, higher drivers, and three free Uber Eats deliveries.

But now that’s all going away. Uber isn’t providing a substitute for this system, and there isn’t one other approach to persistently earn perks and reductions except you pay for an Uber One subscription, which Uber launched as a substitute for Eats Pass final 12 months. A $9.99 / month (or $49.99 / 12 months) subscription comes with perks like free meals deliveries, as much as 10 p.c off of “eligible” Uber Eats orders, and 5 p.c off on rides from top-rated drivers.

Uber’s giving present Rewards members a free one-month subscription to Uber One, however you’ll nonetheless should pay after that. As a frequent Uber Eats person (who refuses to pay for an Uber One subscription), it’s a bit upsetting to see an organization taking away a free loyalty program, one thing that’s turning into a lot more durable to search out as of late.



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