Why Jack Dorsey Is Testing A New Social Networking Site


Jack Dorsey, co-founder and former Chief Executive Officer (CEO) of Twitter, is inching closer on rivaling social media giants Facebook and Snapchat, and yes, even his own creation that is now under the ownership of Tesla CEO Elon Musk.

This is after Bluesky Social, a decentralized social network, finally entered its beta testing phase in preparation for its upcoming launch soon.

It can be recalled that a week prior to Elon Musk’s Twitter takeover, Jack Dorsey announced Bluesky is seeking individuals who will participate in this important stage of the app development.

Beta testing usually involves early access for apps, games or websites granted to a small number of users who had successfully completed prior registration requirements.

Under this phase, crashes, bugs and other abnormal behaviors of a particular application are observed and reported for resolving or improvement.

Is Jack Dorsey Preparing A Destination For Twitter Users Wanting To Opt Out?

When asked if Bluesky will be a competition for the likes of Twitter, Facebook, Snapchat and other similar platforms, the former CEO gave an indirect, brief but very interesting response.

Jack Dorsey said:

“It’s a competitor to any company trying to own the underlying fundamentals of social media.”

Of course, almost all, if not all, of the ones already out there, including Twitter, is doing just that.

As for the matter of being a refuge to users who might not be happy with the idea of Elon Musk owning Twitter, Bluesky, once launched, could be a viable option.

Image: Screenshot from Sylvain Saurel

However, at this point, it’s not quite here yet. As to how it works and what specific features it will have, those still remain as mysteries and only those who are able to join the beta testing will have an idea as to how Bluesky will function as a social media app.

A Lot Of Work To Do For Jack Dorsey To Beat Elon And Twitter

Bluesky Social recently shared a news release that contained the painstaking procedure that they are going through given this development is already underway.

The company emphasized that distributed protocol development is a tricky process that involves coordination among many parties once the network is already established.

That’s the primary reason behind the conduct of this beta testing. The firm also said during this stage they will reveal protocol specs and functionalities.

Bluesky will first undergo a private beta test and once issues have been resolved, an open test for the application will also be conducted.

One thing that the company could share right now is that the app will leverage Authenticated Transfer Protocol (APT) which is basically a federated social network managed by multiple sites instead of just one.

Originally founded by Twitter in 2019, Bluesky had the goal of developing a decentralized concept for the social media company.

Now, as Jack Dorsey is no longer part of the Twitter family, the application that was supposed to help the company broaden its horizon might soon turn out to be one of their fiercest competitors.

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