Why Mikayla Nogueira’s ‘Sticky Method’ went viral on TikTok

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If make-up artists and wonder tendencies occupy your TikTok FYP, then you definately’ve favored come throughout “the Sticky Method”. The make-up routine, shared by magnificence influencer Mikayla Nogueira, is a way geared toward masking pimples or pores and skin spots. And it’s gone wildly viral.

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Nogueira shared the Sticky Method video in late August, garnering over 5.3 million views on the put up. The 24-year-old, who has 13.5 million followers on TikTok, mentioned she’s been in a position to make her personal blemishes seem like “they don’t exist” due to using sticky merchandise.

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So, how does the Sticky Method work?

The Sticky Method certainly entails a number of merchandise which have a essentially sticky texture. The make-up artist first primes her pores and skin utilizing a serum, adopted by a sticky primer as soon as the primary layer of serum has dried. Then, Nogueira applies concealer to every blemish with a small brush, once more ready till the earlier layer dries onto the pores and skin. She doesn’t mix the concealer, however lastly applies basis all through the face. For a full record of merchandise, take a look at a few of these guides,

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SEE ALSO: Skin biking is the TikTok development that’s demystifying lively skincare

“The amount of people that didn’t even realize I had acne because of this method,” she says.

Comments on the put up ranged from “this is one of the best methods I’ve witnessed” to “this is a BRILLIANT technique”. Other TikTokkers, together with @ericabmccleskey, @tayloreffordand @ananeganovareplicated the Sticky Method routine, dueting Nogueira’s tactic.

The virality of the development is a testomony to the rising overlap between TikTok and wonder. The app has develop into a large pressure for the wonder business and for all its accompanying tendencies. The hashtag #beauty has cultivated over 120 billion views. Meanwhile, as Mashable’s Jennimai Nguyen factors out, “Today’s TikTok beauty videos are also often credited as responsible for discovering the most viral beauty products and practices.”

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The Sticky Method is yet one more of those magnificence and skincare phenomenons within the TikTok roster. Like all the things on the app, a couple of minutes of content material can result in widespread discourse and rippling results.

Case in level: Nogueira’s fame has additionally resulted in a little bit of controversy for the TikTok star, with some customers calling her out on a video discussing the difficulties of being an influencer, The put up in query was from over a yr in the past and has since been deletedhaving solely resurfaced with the surge of recognition given to the Sticky Method.

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