YouTube to launch Courses in edtech push in India

For years, academics have used YouTube to advertise their classes and persuade learners to affix their courses off the platform. YouTube mentioned on Monday it’s taking broader steps to make the video service extra interesting to educators and learners and in addition present extra monetization avenues to the creators.

At its annual India convention on Monday, Google unveiled Courses, a function that may search to deliver structured studying expertise on YouTube.

Teachers will have the ability to publish and arrange their movies and supply textual content studying supplies and questions proper on the video app. They will probably be allowed to supply the content material without spending a dime or cost a price, the corporate mentioned.

Courses will span educational topics in addition to vocational pursuits, the corporate mentioned. Viewers who purchase a Course will have the ability to watch the movies with out adverts.

The function will roll out to customers in India “soon,” and can symbolize a “new monetization option for our creators,” the corporate mentioned.

Monday’s transfer represents Google’s rising push to make inroads in India’s training market, the place over 300 million college students go to varsities. Meta and Amazon have additionally made deep investments within the area lately.